Winthrop Technologies
Building a Strong Visual Identity for a Data Centre Developer
Overview
Winthrop Technologies is a leading data centre developer specialising in mission-critical infrastructure, focusing on delivering resilient, secure, and efficient solutions. Based in Ireland, they are committed to promoting a strong corporate culture and maintaining high safety standards within the demanding construction and tech sectors. Since 2023, we have been proud to partner with Winthrop, supporting their evolving visual communication needs.
Objectives
Initially approached for headshots, we aimed to deliver professional images that reflected Winthrop’s expertise and culture. Over time, our relationship has grown to include a wide range of visual content, from corporate PR photos to onsite site imagery and health & safety videos—all designed to reinforce their brand message, promote safety, and showcase their innovative projects.
Solutions & Approach
Reputation & Relationship Building: After an initial misstep where Winthrop selected a different provider for headshots, they experienced the difference in quality and consistency our team provides. A strong, collaborative relationship was established following a successful reshoot that exceeded expectations.
Multi-Role & Same-Day Coverage: A key practical aspect of our work involves capturing photos and videos of specific events or projects on the same day, often requiring quick turnaround and seamless operational workflows. We have established efficient procedures to ensure all content is captured, processed, and delivered promptly.
Onsite Video & Photography: Our team specialises in creating engaging video content alongside still imagery, providing Winthrop with versatile assets for internal communications, marketing, and safety campaigns.
Comprehensive Visual Coverage: Our work with Winthrop now includes:
Headshots and PR photography to elevate their corporate profile
Company culture imagery that captures their team spirit and working environment
On-site health and safety photos and videos, reinforcing their commitment to best practices
Dynamic coverage of their developing sites, showcasing construction progress and technological advancements
Special project shoots, such as onsite mental health awareness campaigns among construction workers
Results & Impact
Our ongoing partnership reflects the trust Winthrop has in our capabilities. The professional visuals we produce have helped reinforce their employer brand, promote a safety-first culture, and showcase their innovative developments. Our integrated approach ensures they always have high-quality content ready to support their corporate communications and stakeholder engagement.
Long-Term Success
Since 2023, we’ve expanded our scope at Winthrop, continually adapting to their needs and priorities. Our collaborative, practical working practices ensure rapid delivery without disrupting their busy onsite schedules, making us a dependable partner for their ongoing projects.
